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Project type
Social Strategy, Content Creation, & Mockups
Date
July 2024
Location
Savannah, GA
After the major controversy in March 2024 over shade 600 of the Date Night Skin Tint Serum Foundation, I thought it would be a good challenge to craft a powerful brand transformation through social strategy.
This project involves industry research, campaign conceptualization & content planning. The platforms utilized were Adobe Photoshop, Illustrator, & Premiere Rush.
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