A group collaboration with three other members to identify the future of merchandising utilizing AI. In today’s digital world, AI & big data are widely adopted to benefit businesses. They are a tool to accelerate operations like pattern recognition, forecasting trends, & highlighting consumer insights. We identified that AI-powered social listening can leverage capabilities like tracking emerging trends & gaining competitive insights through social media analysis. By analyzing this data, e.l.f. can forecast market shifts & respond proactively to consumer demands through e-commerce.

The tasks I worked on for this group project were industry research, presentation/process book building, the website & online shopping mockups, distribution, the assortment plan & the 6-month plan.