Dive into the launch of MARA Beauty in the Vietnamese beauty market.

For my Brand Management in Global Markets class, I was tasked to research an assigned country & identify a new product to launch to market successfully. Vietnam was the country I selected, and the goal was to find a brand that would connect with local consumer needs and cultural values.

This project involves industry research, product development, pricing strategy, & launch campaign planning. The platforms utilized were WGSN, Statista, Photoshop, Illustrator, & Midjourney AI.